The Hot & Roll Story

HOT&ROLL is an emerging leader of "Wholesome Tasty Treat Baked Food Products” which can be enjoyed ANYTIME, ANYWHERE especially for those who are constantly “On-the-Go”. The franchise belongs to HOT & ROLL Holdings Sdn Bhd which is the owner of the HOT&ROLL trademark.

We started off with one kiosk located at Cheras Leisure Mall in April 2003 and sold Crispy Wraps (a very thin cooked pancake from a homemade Malaysian flour mix).

The kiosk attracted the attention of many investors both locally and from abroad who were interested in being a part of the franchise. All this occurred even before we received Franchisor status in November 2007.

The trade name HOT&ROLL was introduced by 5 entrepreneurs who were made up of people with local & European expertise who came on board as additional investors. In Oct 2006 the HOT&ROLL brand was introduced and our 3 Quick Service Food Kiosks in the Klang Valley were merged and began carrying the HOT&ROLL logo.

Today, HOT&ROLL has 17 flavours in our Crispy & Paratha Wrap line, and continuously researches & develops all sorts of mini-delicacies & finger foods.

In November 2007 HOT&ROLL was granted Franchisor status by Malaysian Ministry of Domestic Trade, Co-operatives And Consumerism (MDTCC).

Our main objective as a true Malaysian Franchiser is the SUCCESS of our Franchisees. By the end of 2011 we will have not less than 80 Hot & Roll kiosks throughout Malaysia.